Table of contents Abstract<Tab/>i 1. Introduction<Tab/>1 2. The Evolution of Relationship Marketing<Tab/>1 2.1 A paradigm shift<Tab/>1 2.2 Defining Relationship management<Tab/>2 3. Levels of the Relationship<Tab/>3 4. Prerequisites for the Relationship<Tab/>5 4.1 Commitment Trust Theory<Tab/>5 4.2 The value concept<Tab/&…
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showed last 75 words of 3820 total
…C 1994, Managing customer relationships for profit: The dynamics of, International Journal of Service Industry Management [online] Vol 5, Iss 5, pp.21-39, available: http://gateway.proquest.com/openrl?u rl_ver=Z39.882004&res_dat=xri:pqd&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&rft_dat=xri:pqd:did=000000004719322&svc_dat=xri:pqil:fmt=text&req_dat=xri:pqil:pq_clntid=20906 [20 April, 2004].