1. The marketplace is changing radically as a result of major societal forces such as technological advances, globalization and deregulation. Customers increasingly expect higher quality and service and some customization.? How can this statement be justified based on the facts presented in the case study? 2. Does the new model of reinventing the airline business give a sustainable competitive advantage? 1.Executive Summary In 1978, only 275 million people took to the skies - a number that more than doubled …
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…e Air France/KLM move is just the most recent example of how important it is for carriers to make concerted efforts and create synergies which will allow them to survive in a global economy." And he added: "The commission takes a generally positive approach to alliances because in most cases they generate several benefits. However, it is my role to ensure that consolidation is not done at the expense of competition and consumer welfare."