Reengineering the Corporation Reengineering is, "The fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical, contemporary measures of performance, such as cost, quality, service and speed" (Hammer & Champy 35). From this definition it is clear that Reengineering is an ongoing, iterative process itself requiring strong commitment and vision from senior management. Reengineering involves the total creative rethinking of one or more of a company's key business processes. No business assumption …
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…into old assumptions and habits, so do individuals and entire societies. And like companies, it all to often takes a major crisis to shatter old assumptions and begin anew. To remain or become competitive in today's changing business environment, organizations need dramatic improvements in cost, quality, time-to-market, and customer service; they need business process reengineering. Works Cited Hammer. Michael and Champy, James. Reengineering the Corporation: A Manifesto for Business Revolution. New York: HarperCollins Publishers, Inc., 2001.