Reebok INTRODUCTION OF THE FIRM History Reebok started in 1979 by Paul B. Fireman. Fireman was first interested in Reebok when he saw some British athletic shoes that were made by Reebok International, the European company. The first British company was started in the 1890s in England producing world-class athletic shoes. The head of the original company was Joseph William Foster, and in 1958 his two grandsons founded Reebok, which was named after African gazelles (Hast, 1988). Fireman …
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