1.0 INTRODUCTION JPW Home Style is a company focused on providing tailor made furniture for approximately eighty percent (80%) of its customers. With the company's increase of sales by 40% over the last twelve months, has led to the suggestion that there is need to expand beyond the UK market. The choice of which market to enter has been driven by an assessment of the proposed country's relative long term growth and profit potential. With these criteria, Japan …
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