Before I discuss whether Strategic Planning is worthwhile for small firms or not, I would like to briefly explain what strategic planning is. Various definitions of strategic planning have been offered in the literature. However, defining strategic planning remains a problem because it can be defined in many ways depending on the size and nature of the business. Planning does not seem to have clear definition of its own place in organisation. Strategic planning can …
showed first 75 words of 1217 total

showed last 75 words of 1217 total
…In Strategic Management", Macmillan Press Ltd Bennock, G. (1981), "The Economics of Small Firms", Basil Blackwell ,London. Deakins, D. (1999), "Enterpreneurship and Small Firms", 2nd edition, Berkshire, McGrow-Hill De Wit, B and Mayer, R (1999), "Resolving Strategy Paradoxes to Create Competitive Advantage", International Thomson Business Press. Mintzberg, H.(1994),"The Rrise and Fall of Strategic Planning", Prentice Hall International Ltd. July - September 1990, "International Small Business Journal", Volume 8, Number 4. July - September 1995, "International Small Business Journal", Volume 13, Number 4, Issue 52.