The purpose of this paper is define Public Relations (PR) from at least three different sources, based on these definitions explain the importance of Public Relations in organizational success. Also, provide a comparative review of the definitions provided. The formal practice of what today is called public relations is less than 100 years old. Yet during its relatively brief history, public relations have been defined in many widely differing ways. Not surprisingly, the earliest definitions emphasized …
showed first 75 words of 951 total

showed last 75 words of 951 total
…Communicating the Value of Public Relations, (2004),Public Relations Strategist. Vol. 10, Iss. 2; p. 39 (3 pages), New York Public Relations Defined, Yahoo Education, Retrieved from the World Wide Web, November 28, 2005 at http://education.yahoo.com/reference/encyclopedia/ Public Relations Defined, Public Relations Society of America, Retrieved from the World Wide Web, November 28, 2005 at http://www.prsa.org/ Public Relations, Defined by wikipedia.com, Retrieved from the World Wide Web, November 28, 2005 at http://en.wikipedia.org/wiki/Public_relations