Introduction. In an effort to build media relations and generate publicity for Kraft Foods, H.A.R.K. (Hallett, Atkins, Rouse, Krumm) Public Relations is proposing the following strategies for a PR campaign. These strategies will include the listing the objectives and developing a tactical plan using a variety of tools. Objectives of PR Campaign. When developing the objectives for the Kraft Foods public relations campaign, our company first considered the overall goals of the …
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showed last 75 words of 2091 total
…stakeholders and the community, and as well as how it contributes to both environmental and social issues. One thing is for sure. Public relations has a positive impact on both the company and the community. By demonstrating leadership in balancing commercial and social responsibility, corporations can be regarded as an employer of choice. References: http://www.kraft.com/default.aspx http://www.kraft.com/responsibility/contributions_communities.aspx http://www.kraft.com/newsroom/allnews.aspx