Table of contents. 1. Introduction.<Tab/>1 2. Product analysis.<Tab/>1 2.1 Product life-cycle.<Tab/>1 2.2 Core product.<Tab/>1 2.3 Actual product.<Tab/>1 2.4 Augmented product.<Tab/>2 2.5 Competing products.<Tab/>2 3. Target marketing Strategy.<Tab/>2 3.1 Market segment.<Tab/>2 3.2 Market targeting.<Tab/>2 3.3 Positioning.&…
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showed last 75 words of 1115 total
…their products to create the ideal marketing mix. List of references. Kotler, P, Brown, L, Adam, S, & Armstrong, G. 2001, Marketing, 5th edn, Pearsons Education Australia, Frenchs Forest. Raciti, M. 2003, Product / Packaging, BUS105 Marketing Theory and Practice, University of the Sunshine Coast. Kellogg's (nd), viewed 18 Aug 2003< http://www.kelloggs.com.au Re-branding a Corporate Image (nd), viewed 18 Aug 2003<http://www.thetimes100.co.uk/case_study.php?cID=6&csID=64