Abstract The framework of this project will entail the undertaking of a convenience consumer product marketing analysis for the pinpointed time period between 1st November 2005 to the 15th of December 2005. The author selected for this particular marketing screening the Lacta Lov'it brand products, which includes the Lacta Lov'it wafer bars (countlines) of 48 g, and the Lacta Lov'it tablets "choc'n'choc" and "waffle and praline" of 100 g. The research will comprise of STP analysis (Segmentation, Targeting, Positioning) …
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…Anagnostopoulos G., Business Consultant, tel.: 694 4282094 Bibliography Walker,O. & Boyd, H. Jr, 1998, Marketing Strategy, New York, 3rd edition, Little Rock Boyd, H W jr., Walker O C., Mullins J., Larreche, J-C.(2002) "Marketing Management: A strategic Decision-Making Approach 4th Ed". McGraw-Hill Irwin: UK Kotler, P. & Armstrong G. 2001,Marketing Management, New Jersey, 9th edition, Prentice Hall Tzortakis, K. 2002, marketing Management, Athens, 2nd edition, Rossili Athens Gravens, D., 1996, Strategic Marketing, London, 4th edition, McGraw Hill