Discuss the Problems Facing the Specialist Music Press and Suggest how the Format could develop in the Future The Specialist Music Press was first started to provide a variety of information relevant to different areas of the music industry to young people who had developed a particular interest in music. Before this point there was nowhere for music lovers to read about their favourite artists and information could only be found on the radio. The …
showed first 75 words of 624 total

showed last 75 words of 624 total
…many areas are only covered briefly or on occasion. Segmenting the lifestyle information to suit different categories of readers would provide much more relevant information and would mean that traditional lifestyle magazines would receive less readings that the specially targeted magazines as they would almost always contain information that is not relevant or not of interest to some of its readers. This could increase ratings for the Specialist Music Press enough to preserve the industry.