Pricing Strategies In today's world of cutthroat competition among companies, pricing is very important. It is one of the major factors that decide the profitability and overall existence of the company. As one of the four p's pricing strategically is important to the company. As price is affecting both the number of sales an organization makes and how much money it earns, right pricing is one of the key factors of success for a product …
showed first 75 words of 1166 total

showed last 75 words of 1166 total
…Managers who are choosing the right strategies can earn good profits while others will loose money as well as marker share. References 1.<Tab/>Rix Peter, Marketing a practical approach, 2004, P293 2.<Tab/>Zikmunt and d'Amico, The power of Effective Marketing, 2002,p 488 3.<Tab/>Zikmunt and d'Amico, The power of Effective Marketing, 2002, p 491 4.<Tab/>Zikmunt and d'Amico, power of Effective Marketing, 2002,p 500