Introduction. 'Competitive strategy is the bases on which a business unit might achieve competitive advantage in its market '. There are two factors for a firm to be profitable: the fetching appearance of the industry in which it operates and its position in this industry. The best known and most used set of competitive strategies are Michael Porter's Generic Strategies; he calls these generic strategies because they can be applied to a firm in any …
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… be better positioned to deal with new threats than its competitors. Bibliography: *Johnson, G. and Scholes, K., Exploring Corporate Strategy, Text & Cases, (6th edn.) Prentice-Hall 2001. *Strategic Analysis, handout references CS1 and CS3. Websites: *http://www.accenture.com *http://www.bnfl.com *http://www.bp.com *http://www.btplc.com *http://www.business.bind.edu.au *http://www.china-kangli.com *http://www.meadowoodindustries.com *http://www.quickmba.com *http://www.telkom.co.za