Pizza Hut

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INTRODUCTION Pizza Hut began operation as a single pizza shop run by two brothers, Dan and Frank Carney, in Wichita, Kansas on June 15, 1958. The chain grew to 43 restaurants in 1963 and 296 in 1968. Pizza Hut went public in 1969 and was acquired by PepsiCo, Inc. in 1977. By 1981 Pizza Hut had become the largest pizza restaurant chain in the world both in sales and number of restaurants. At that time there were 5,025 domestic units and annual sales of almost $2 …

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…but have the local interests of their customers as another marketing tool. I think that the timings for the eat in restaurants and the delivery only outlets should be adjusted to avoid the cannibalization. The delivery chains should operate during weekdays with extended hours and during the weekends just from 6pm- 2 am. While the eat in restaurants should operate from 10 am- 10 pm during weekends. What do u think about this proposition. Give it a Thought!!!!