Pharmaceutical industry analysis in Hungary with the focus on Egis business policy and its competitors

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Executive Summary The purpose of this report is to highlight the current position of EGIS on the Hungarian pharmaceutical market and to work out a feasible strategy to meat its objectives in the near future. In this piece of work the tools of strategic analysis were applied. EGIS is currently second on the market 7.09% share. The main objective of EGIS Ltd. is to enter into new Eastern countries, keep the position in the existing Eastern …

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showed last 75 words of 4511 total