Thorr Motorcycles is a motorcycle manufacturing company located in South Dakota. This five billion a year company turns out over 200,000 units per year (APA Reference). The market which Thorr competes is dominated by a small number of sellers or an oligopoly (Wikipedia, 2006). With such a small number of competitors, Thorr's marketing department will need to know their customers. One tool of evaluation is perceptual maps in marketing. This paper will review a recent situation at …
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…they want and then delivering on these will allow Thorr to prosper. References: Armstrong, G & Kotler, P. Marketing: An Introduction, Seventh Edition. (2005). New York: Prentice Hall. University of Phoenix. (2006). General Marketing. Retrieved March 25, 2006, from University of Phoenix, Resource, Simulation, MKT421-Marketing Web site: https://mycampus.phoenix.edu/secure/resource/vendors/tata/UBAMsims/general_marketing/general_marketing_perceptual_maps_simulation.html Wikipedia. (2006) Definitions of Oligopoly. Retreived March 25, 2006, from http://en.wikipedia.org/wiki/Oligopoly