Orin Smith: Starbucks.
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ESSAY DETAILS
Words: 1064
Pages: 4
(approximately 235 words/page)
Pages: 4
(approximately 235 words/page)
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In 1987, Howard Shultz purchased the Starbucks name and assets and presided as the new CEO. Three years later, he approached Smith, who was then working at Danzas (a freight shipping company) to enlist him as the company's CFO. Smith was able to see the vision and future potential of Starbucks. It was then, that Smith began driving Starbucks through its delicate years of raising capital, becoming a public company, and developing goals for future growth.
showed first 75 words of 1064 total
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showed first 75 words of 1064 total
showed last 75 words of 1064 total
Brazil, and Russia. (A long-term goal was set for 30,000 stores total). While some believe the company is growing too rapidly and repeat the mistake McDonald's made by opening too many stores of offsetting its own profits, Starbucks still continues to remain strong. It has also been able to achieve growth in other ways by developing new products, such as the much-anticipated Starbucks Liqueur. The future of Starbucks now presides with new a CEO, James Donald.
Brazil, and Russia. (A long-term goal was set for 30,000 stores total). While some believe the company is growing too rapidly and repeat the mistake McDonald's made by opening too many stores of offsetting its own profits, Starbucks still continues to remain strong. It has also been able to achieve growth in other ways by developing new products, such as the much-anticipated Starbucks Liqueur. The future of Starbucks now presides with new a CEO, James Donald.