I have discovered two major issues that Non Stop Yacht S.L. will have to deal with. These issues are: * The financial projections are set too high * We have more attention focused on web-based customers instead of direct/walk-in customers The reasons for these issues are: * By focusing just on web-based customers leaves the direct/walk-in customers available to the competition. We need to tap into both the web and direct customer market to be …
showed first 75 words of 873 total

showed last 75 words of 873 total
…good expansion strategy - allow proximity to where the sales take place - steady growth in the long run - increase NSY's capital This expansion of direct dealings with customers will be a multi-million dollar project that will take about one or two years to implement. We will monitor the execution of this implementation by - monitoring quarterly sales reports - utilize customer satisfaction surveys - monitor in store transactions compared to web site transactions