Regarding to the statistic in the beginning of 2005,"most growth had seen in China, which is now Nokia's biggest single market, followed by increases in the rest of the Asia-Pacific region and in Europe, the Middle East and Africa. Sales were disappointing in North and South America."(iafrica.com) Therefore, we mainly selected America as our target area to alter to a totally different new image that everyone had not known before by advertising. Demographics …
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showed last 75 words of 377 total
…retailer stores first, then going to TV advertising two weeks later. Radio ads might not be a proper way to attract our target because there is no visual display. So, we rather go for newspaper for the next step. cites: http://news.com.com/Nokia+expects+continuing+mobile-market+growth/2100-1039_3-5978860.html http://www.csonline.com.cn/joy/bxtp/t20040112_97564.htm http://it.zaobao.com/pages6/tech220304a.html http://business.iafrica.com/company/434705.htm