Nike: The Beginnings The Nike Corporation originated from two sources, "Bill Bowerman's quest for lighter, more durable racing shoes for his Oregon runners, and Phil Knight's search for a way to make a living without having to give up his love of athletics" (Hincker 1). Their ideas and actions within Nike have radically changed the way sports, business, and popular cultures interact. This influence is seen best through the history of Nike's formation in its beginning …
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showed last 75 words of 1363 total
…http://www.nike.com/nikebiz/nikebiz.jhtml?page=50> Hunter, Daniel. "Nike Campaign Strategy, Part 1: Overview of Developments". 14 Jan. 1998. Campaign for Labor Rights. 27 November 2002 <http://campaignforlaborrights.org/alerts/nike_strategy.html> Katz, Donald. Just Do It: The Nike Spirit in the Corporate World. Los Angeles: Adams Media Corporation, 1996. "Nike: No Fundamental Change in Sports Marketing Strategy." PR Newswire. 1 Oct. 1998. Comtex Inc. 27 November 2002 <http://www.its.caltech.edu/~xiuqin/strategy/Nike-strategy.htm>