I- COMPANY PROFILE 1) Nike's overview Nike Inc. was incorporated in 1968 under the laws of the state of Oregon, USA. The general business activities can be described as follows: design, development, and global marketing of high quality footwear, equipment and accessory products. Nike is the largest seller of athletic footwear and athletic apparel in the world. The Nike swoosh is one of the most recognizable business logos on earth. It is more than a symbol of …
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…issues, Nike has not anticipated the stagnation of its revenues (and Wall Street 's reaction as a consequence) and M. Jordan 's retirement. As a consequence, Nike's new major trade objectives are the soccer and the substitution of M. Jordan. Nike hesitates and tries to modify its strategy. It insists it is not abandoning its focus on performance for fashion and tries to strike a happy medium. It remains rooted to the company's core philosophy.