Newfoundland Telephone Company Ltd. & The Message Relay Service CASE STUDY (SWOT ANALYSIS) The Newfoundland Telephone Company (NewTel) has identified, through letters from the president of the St. John's Association of the Deaf, the need to consider the implementation of Message Relay Services (MRS). The new technology, which will benefit the consumer, is viewed by corporate managers as a social / ethical responsibility unlikely to generate revenue, and with a predicted downturn in the province's economy, …
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…suppliers and attach their equipment to the NewTel network. Reliable equipment at competitive prices may promote and maintain customer loyalty. The CRTC provides regulations that NewTel must follow on a national level. Internally NewTel has to continue market research and uphold their existing values to commitment and quality. It is critical that the Newfoundland Telephone Company continue to monitor the economy and have contingency and scenario plans in place for different circumstances that may arise.