Newell Corporation - A SWOT analysis and the Newell Rubbermaid Corporation
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Words: 4512
Pages: 16
(approximately 235 words/page)
Pages: 16
(approximately 235 words/page)
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Introduction
In 1998, Newell Company set out to expand its revenue base through strategic acquisition of two major companies. Newell's CEO at that time was John McDonough, who was in charge of positioning the publicly traded company to an improved revenue base through differential product mix. The idea to broaden Newell Company through acquisition was an energetic and very optimistic strategic initiative to increase shareholder value in a shortened period of time. Unfortunately, the company compromised
showed first 75 words of 4512 total
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showed first 75 words of 4512 total
showed last 75 words of 4512 total
cover story) Business Week, 1/12/2004 issue 3865, p74-74, 2/5p. 1c "Newell Rubbermaid Completes Sale of Businesses." Gourmet Retailer, June 2004, Vol.25 Issue 6, P12, 1p Hitt, M. Ireland, R. Hoskisson, R. Strategic Management, Competitiveness and Globalization: Concepts. sixth edition. Thomson Southwestern 2005. P.175. 1p. Boyle, Matthew, "Joe Galli's Uphill Battle." Fortune; 10/4/2004, vol. 150 Issue 7, p48 48, 1p, 1c "Newell closing Mexican Plant." Rubber & Plastics News, 4/4/2005, vol. 34 Issue 18, p15, 1p "Rubbermaid's making radical moves." Plastics News, 4/11/2005, vol.17 Issue 6 pl, 2p
cover story) Business Week, 1/12/2004 issue 3865, p74-74, 2/5p. 1c "Newell Rubbermaid Completes Sale of Businesses." Gourmet Retailer, June 2004, Vol.25 Issue 6, P12, 1p Hitt, M. Ireland, R. Hoskisson, R. Strategic Management, Competitiveness and Globalization: Concepts. sixth edition. Thomson Southwestern 2005. P.175. 1p. Boyle, Matthew, "Joe Galli's Uphill Battle." Fortune; 10/4/2004, vol. 150 Issue 7, p48 48, 1p, 1c "Newell closing Mexican Plant." Rubber & Plastics News, 4/4/2005, vol. 34 Issue 18, p15, 1p "Rubbermaid's making radical moves." Plastics News, 4/11/2005, vol.17 Issue 6 pl, 2p