New PR campaign for Disney

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Abstract <Tab/>Professionals from all occupations can learn how to increase their effectiveness in communication, problem solving, and strategic planning, by modeling the creative genius of Walt Disney. <Tab/>Walt Disney was one of the world's all time creative geniuses. By applying his imagination and marketing savvy, he was able to create an empire based on cartoon characters and mythical environments. MEASUREMENT PARAMETERS <Tab/&…

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…Subject: PR Campaign Strategy Paper<Tab/> Title(s): Measurement Parameters, Crisis Management, Tactical Plan, Business Implications, Potential Benefits and Risks. Author(s): Merlin Jones, Dilts R.W. Epstein, Publications: California, Meta Publications Companies: The Walt Disney Company, Becker Associates. URLs: http://www.becker-associates.com/creativi.htm <Tab/>http://www.lions.odu.edu/-thavens/comm360/pocahontas.html <Tab/>http://wwwsavedisney.com/print.page.asp