INTRODUCTION Firms nowadays are called upon to abandon the emphasis on lowering cost, rigid organizational structures and "command and control" management styles. Instead, they are urged to direct their attention to value creation for the customer, to innovation and flexibility. Organizational change, within this context, is not just an option; it constitutes a fundamental necessity for success within the new competitive landscape (Hamel & Prahalad, 1996). Firms word-wide appear to recognise the need for transformation …
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showed last 75 words of 2160 total
…as "investment", "future" "employment", but behind this decision people will adopt more flexible working patterns, with the emphasis on delivery quality and productivity. It will be new technologies installed, new processes, etc.. this will required an important employees involvement, which for the individuals can arouse considerable anxiety about letting go of the known and moving to an uncertain future. Individuals must be unsure whether their existing skills and contributions will be value in the future.