Case Study Philips NV. 1. Describe changes in Philips environment occurring during the 1960's and 1970's (a) Philips operates in a very competitive market domestic and internationally. There have been various changes over the last decade, with the emergence of the company from a position near economic failure to a well-known brand that is still lacking in performance. From the 1960's onward, a number of significant changes took place. Due to the efforts of the GATT …
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…little conflict in the managerial ways the company is going. We are of the opinion that the Eastern managerial styles cannot work in the Western world. Although Philips NV has widely accommodated the leading styles worldwide, there are still quite some points that are "strictly" Japan-related and may not be implemented correctly in the Eastern Hemisphere. Bibliography Cahners Research Sales Estimates Electronic Business News Letter retrieved on June 15, 2005 From http://www.reed-electronics.com/electronicnews/index.