Nike Sprints ahead of the competition, Yet has a long Way to Run A- How would you describe the buying behavior of consumers with respect to athletic footwear: Buying Behavior is the decision processes and acts of people involved in buying and using products. Consumer Buying Behavior refers to the buying behavior of the ultimate consumer. A firm needs to analyze buying behavior for: - Buyer's reactions to a firms marketing strategy has a great …
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showed last 75 words of 2180 total
…sneakers online. The information gathered by these surveys can assist Nike in management and production by gaining the opinions and preferences of its customers. Second, by electronically managing customer's purchases of Nike sneakers online, your company can create brand loyalty by rewarding customers after a specified number of purchases. Finally, by using IT to update your supply chain to a multi-company chain, Nike will work more efficiently and continue to dominate the athletic footwear industry.