Market Summary Mystery shopping is a way for evaluation by using trained shoppers to investigate customer service, operations, employee integrity, merchandising and product quality. Mystery shopping service is a growing industry with about 1.5 billion US dollar world-wide. The clients are including retailers, financial institutions, manufacturers, franchise operations, hotels, restaurants, promotions agencies, transportation systems and many more. Most clients use mystery shopping services focused on improving customer service than on disciplining bad employees. In North America, …
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…clients may not confine within Ottawa. Globalisation is also extending our market unexpected wide. Threat In mystery shopper business, a few big mystery shopper organizations control most existing clients. If we cannot gain the awareness among our target audiences, we are not able to get business from potential customers. In addition, computerization and globalisation make it possible for international big mystery shopper organizations to win clients in Ottawa economically because their rich experience and reputation.