For the analysis, I selected Motorola and Nokia. The two companies control a dominant share of the cellular handset market. Successful competition in the cellular equipment industry requires companies that can plan for change, identify their worldwide position, and recognize trends in their financial results and in the tastes of their customers. Motorola Cash Flow, Revenue and Income Analysis Over the past three years, Motorola struggled mightily. In 2001 and 2002, the company saw significant declines in …
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showed last 75 words of 2300 total
…and Motorola were in the upper range for companies in their industry and general size. The industry's return on sales ratios ranged from a low of -.126 to an upper limit of .142 with a median value of .056. Both Motorola and Nokia performed above industry averages. Both companies also showed improvement in this ratio in 2003 as the market began to rebound from the tech downturn and new product offerings allowed the companies to boost margins (Ezproxy, 2002).