Table of Contents I. INTRODUCTION4 II. EXECUTIVE SUMMARY5 III. BACKGROUND OF MICROSOFT - HISTORY OF THE COMPANY6 IV. MICROSOFT'S GOALS - INTERNATIONAL BUSINESS7 V. INTERNATIONAL BARRIERS OF OPPOSITION8 A. LINUX: MICROSOFT'S MAIN INTERNATIONAL COMPETITION8 B. FOREIGN GOVERMENTS12 C. PRICING STRATEGY14 VI. SWOT ANALYSIS17 A. STRENGTHS17 B. WEAKNESSES18 C. OPPORTUNITIES18 D. THREATS19 VI. RECOMMENDATIONS19 A. DIVERSIFY19 B. PUBLIC RELATIONS CAMPAIGN21 C. JOINT VENTURE22 D. OFFENSIVE BUSINESS STRATEGY23 E. FIGHT PIRACY23 BIBLIOGRAPHY26 I. Introduction Over the last …
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