Metso paper - marketing plan

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Contents List of abbreviations III Executive Summary IV 1. Introduction..................................................................................... p.1 1.1 Company profile........................................................................................ p.1 1.2 Company history in brief........................................................................... p.2 1.3 Metso Paper structure................................................................................ p.2 1.3.1 Paper Business Line................................................................................ p.3 1.3.2 Board Business Line............................................................................... p.3 1.3.3 Tissue Business Line.............................................................................. p.4 1.3.4 Fibre Business Line................................................................................ p.4 2. Situational analysis.............................................................................. p.5 2.1 Paper machines - Market summary........................................................... p.5 2.1.1 Market Needs................................................................................... p.6 2.1.2 Market Trends.................................................................................. p.6 2.1.3 Market Growth.............................................................................p.7 2.2 Porters Five Forces.................................................................. p.8 2.3 SWOT analysis ............................................................................. p.9 2.3.1 Strengths................................................................................................. p.9 2.3.2 Weakness................................................................................................ p.9 2.3.3 Opportunities.......................................................................................... p.9 2.3.4 Threats.....................................................................................................p.10 2.4 Competition ........................ ............................................... p.11 2.4.1 Saimatec................................................................................................. p.11 2.4.2 …

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…amp;agrave; potential lack of demand * Potential unnoticed malfunctions * Competition following with the similar product Figure 7 - Metso's overall process Source: www.metso.com Figure 8 - 4th step: Adapt the Machine and make any suitable changes. Source: www.metso.com Figure 9 - Production Line of Paper Machine Source: www.metso.com Figure 10 Source: www.metso.com (Annual Report 2004) Figure 11 - Location of Metso in the world Source: www.metso.com Figure 12 Source: www.metso.com