'The public will believe anything, so long as it is not founded on truth' (Sitwell, E., 1994) Media as a whole has grown from a one-time leisure activity, to almost a necessity. The need to watch television, read newspapers and listen to the radio has grown over time as societies craving for information and 'gossip' continues to grow. The results of this make media an extremely powerful entity, capable of delivering stories around the world, with …
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…fall victim to the stereotypes, and there are many more who experience prejudice and pain because of them.' (Example Essays.com) Consequently, media messages that stereotype individuals by their concentrations, frequencies, and omissions become a part of our long-term memory. The media typically portray members of diverse cultural groups within specific content categories-usually crime, entertainment, and sports-and almost never within general interest, business, education, health, and religious content categories. (Elliot D. Cohen, Elliot, D.)