Personalities in top management Maytag Corporation had as CEO Leonard Hadley, who served the company as a cost accountant since joining the company. In 1996 the corporation hired Lloyd D. Ward to serve as Executive Vice President and President of Maytag Appliances. Ward had a good marketing background, and had a great role in implementing a new product on the market in 1997. The new product was the Neptune washer. In 1999 Ward replaces Hadley as CEO and …
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…Iowa, offers a full line of built-in kitchen appliances that include ovens, dishwashers and refrigerators. Although the corporation is created from different entities, the Maytag Corporation does the advertising and marketing for each of its subsidiaries. These separate companies are listed on the Maytag corporate website. The corporation is achieving economies of scope. This method decreases costs and offers consumers a chance to research the different products to see what appliance is right for them.