Marks & Spencer Case Study Introduction........................................................................ Page 3 EXTERNAL ENVIRONMENT 1.0<Tab/>PEST Analysis................................................................ Page 3 2.0<Tab/>Porters Five Forces Model................................................. Page 4 INTERNAL ANALYSIS 3.0 Auditing the Resources of M&S.......................................... Page 5 4.0 Value Chain Analysis....................................................... Page 8 5.0 Analysing the Culture & Stakeholders in 1998 ....................... Page 11 6.0 Evaluation of M&S´ Strategy............................................. Page 15 6.1 SWOT Analysis..................................................... Page 16 7.0 Recommendations for future Strategies................................. Page 19 Introduction Marks & Spencer …
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showed last 75 words of 6950 total
…unique resources such as brand name and image, to develop new competitive advantages. -M&S should conduct market research to find out what customers really want. -M&S should consider appropiate market segmentation. -Understand and treat each store as individual SBU. -Separate the food and clothing divisions into separate stores. -Introduce a new loyalty card for its customers. -Increase the number of women in its top management who understand customers well.