Marketing is defined as a "process that includes planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges for individual and organizational objectives". The Chartered Institute of Marketing provides a typical definition of marketing: "Marketing can be seen as the major factor in a company because it's what gets it recognized by the public." Marketing is a total system of business activity designed to plan, price, promote and …
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showed last 75 words of 663 total
…possible lawsuits. In conclusion, I believe that marketing is possibly the major factor in the success of a business, but it takes many of the other factors to contribute to it, because without the other factors, there would be no business or product to market in the first place. References: Basic Marketing, 15th edition by Perreault and McCarthy: Chapters 1, 2, 21 Chartered Institute of Marketing Website: retrieved September 29, 2005 Marketing Management, 12th edition by Kotler and Keller: Chapters 1, 2