Marketing plan for amazon.com
View Paper
ESSAY DETAILS
Words: 4601
Pages: 17
(approximately 235 words/page)
Pages: 17
(approximately 235 words/page)
Essay Database > Business & Economy > Marketing and Advertising
showed first 75 words of 4601 total
showed last 75 words of 4601 total
customer community helps to keep customers coming back to the site. It also helps shoppers identify with the brand. Amazon has built a loyal customer base of millions, thanks to a highly efficient web buying experience and outstanding customer service. With some controlling interest in popular Web sites, word-of-mouth from users, the ease of communication using e-mail and options such as gift certificates, Amazon.com has created one of the most popular home-shopping sites today.
customer community helps to keep customers coming back to the site. It also helps shoppers identify with the brand. Amazon has built a loyal customer base of millions, thanks to a highly efficient web buying experience and outstanding customer service. With some controlling interest in popular Web sites, word-of-mouth from users, the ease of communication using e-mail and options such as gift certificates, Amazon.com has created one of the most popular home-shopping sites today.