Proposed Marketing Plan for Amazon.com EXECUTIVE SUMMARY Amazon.com has experienced exceptional growth since the company's inception in early 1994. The company has grown to a massive online superstore with recent sales of $1.64 billion in 1999, an increase of 270% from the previous year's sales. The stellar grow of the company's sales can be attributed to a very strong product situation. Amazon.com's initial target market, online book consumers, proved to be very lucrative. In addition, the …
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…October 18, 1999. http://cyberatlas.internet.com/big_picture/demographics/article/0,1323,6061_220831,00.html February 10, 2000 Cyberatlas. "Top E-Tailers of January 2000" February 15, 2000. http://cyberatlas.int! ernet.com/markets/retailing/article/0,1323,6061_304791,00.html February 21, 2000 Jim Milliot and Steven Zeitchik. "Sales, Losses Soar at Amazon.com in 1999." 2/7/00. http://www.publishersweekly.com/articles/20000207_84431.asp "Amazon.com Suffers Record Losses, But Posts Record Revenues." 2/2/00. http://surf.bookwire.com/news/business/2000/02/02/9----/0443-4029-Earns-Amazon.Bjt...html Michael H. Martin, "The next big thing: A Bookstore?" Fort