Marketing of Changhong in China Section 1. Customer Analysis A. Segments 1. Color TV Pure flat serial Super flat serial Flat square serial Comments: Largest segment, dairy products, segmented by regional needs/functional Offerings/entertainment, accelerating growth 2. Projection TV Comments: Second largest segment, technical offerings, Middle-class's favourites, high growth rate in urban areas. 3. LCDS & PDP TV Comments: Potential, high technical supports and luxury appliance, growing dramatically. B. Customer Motivations Segment Motivations 1. Color TV Basic appliance …
showed first 75 words of 1816 total

showed last 75 words of 1816 total
…TV sales rank the second in the globe. Chang Hong Ltd. Retrieved 26 August, 2004. From http:// en.changhong.com/product/20030106/ http://en.ce.cn/Industries/Consumen-Industries/200407/13/t20040713_1215204.shtml http://www.acmr.com.cn/ About the size of TV industry in China http://www.tcl.com/china/index.jsp The analysis of TV sets sale in 2003. Huichong home appliance survey. Retrieved 27 August, 2004. From http://info.home-a.hc360.com/Html/001/009/002/138530.htm http://141.211.136.211/eng/industry/hysc/page2.asp?t1=20020801