Marketing mix consist of four elements: products, place, price, and promotion. The goal of marketing mix is to make decisions that center these four elements in order to create an integrated product/service offering to customers that satisfies their needs and wants. Marketing mix is very important in making marketing strategies to targeted markets. The first element of marketing mix is the products, what is the actual product or service that the organization is offering …
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…It is important for the marketing manager to utilize all four marketing mix elements interactively in order to achieve the best result of marketing strategies. Resources Mohammed, R.A., Fisher, R.J., Jaworski, B.J., Paddison, G.J. Internet Marketing, Building Advantages in the Networked Economy (2nd ed.) Irwin/McGraw-Hill, 2004 Burr Ridge, IL. Retrieved University of Phoenix. Marketing Mix. Retrieved July 20, 2005 from World Wide Web at http://www.marketingteacher.com/Lessons/lesson_marketing_mix.htm