1. Define the target market for Nintendo, Sony, and Microsoft. A. Nintendo: Since Nintendo lost its stamina, running in the industry, the company changed its target. It focuses on young gamers. It relies heavily on kid-focused Nintendo exclusive games, for example cartoon characters such as Pokeman, Super Mario Brothers and Donkey Kong. It markets them through TV shows and cartoons hoping that the growing fame will encourage kids to buy the video games. B. Microsoft & Sony: …
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