Marketing Tools, Means and Devices.
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Words: 427
Pages: 2
(approximately 235 words/page)
Pages: 2
(approximately 235 words/page)
Essay Database > Business & Economy > Marketing and Advertising
The middle of the Marketing Spectrum encompasses all of the major and minor marketing activities, tools, means and devices used implicitly or explicitly by any nonprofit organization within its overall marketing program
The definition of a marketing tool or device is as follows: Any activities, steps, facilities or materials which impact in any major or minor way the process of marketing or communicating the organization to any of its targeted market segments.
Given this broad
showed first 75 words of 427 total
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showed first 75 words of 427 total
showed last 75 words of 427 total
Direct mail Telephone Personal calls Conference calls Incoming, outgoing WATS line Cover of telephone directory Word of mouth Announcement Billboards Sound truck Animals involved in action Games VIP tennis, donkey baseball, etc. Bazaars/sales Stunts Visits Telegrams, Telex or cable Books Pamphlets Brochures Rally or special meeting Souvenirs note pads Imprinted pens and pencils Drums parade/floats/flags Drama/skits Sandwich board Bumper stickers Sweat shirts Match books exhibits arts, antiques, handcraft Receptions Open house
Direct mail Telephone Personal calls Conference calls Incoming, outgoing WATS line Cover of telephone directory Word of mouth Announcement Billboards Sound truck Animals involved in action Games VIP tennis, donkey baseball, etc. Bazaars/sales Stunts Visits Telegrams, Telex or cable Books Pamphlets Brochures Rally or special meeting Souvenirs note pads Imprinted pens and pencils Drums parade/floats/flags Drama/skits Sandwich board Bumper stickers Sweat shirts Match books exhibits arts, antiques, handcraft Receptions Open house