Introduction The question that will be focused on in this paper is whether the main functions of the University involve the full implementation of the marketing concept and by definition focus on consumer satisfaction as the overriding goal. This is reflected in the marketing mix of product, price, place, promotion, people, process and physical evidence. (Booms & Bitner, 1981). This paper will endeavour to asses the current level of customer focus and the implications of those …
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showed last 75 words of 3017 total
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