International business can be traced back to many of the earliest civilizations and the Egyptians, Greeks and Romans were all to a great extent involved in trade across their borders. However, the great influence of globalization has developed during the last centuries due to the impact of different driving forces (Yip, 1992) within the economy, which have caused businesses to become internationalized and then globalize. At the same time, the internationalization has been a slow process …
showed first 75 words of 2682 total

showed last 75 words of 2682 total
…emanates. The purpose here was not to develop guidelines for determining the exact point for the implementation of various marketing strategies, but rather to provide a conceptual basis of the globalization process which drives marketing strategy. More importantly, the conceptual framework presented for understanding the positioning of a product within the global economy provides a basis on which marketers can rely as they continue to strive for effective marketing strategy implementation within the global economy.