Marketing Research for Costa Cafe in order to identify who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour.
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ESSAY DETAILS
Words: 8666
Pages: 32
(approximately 235 words/page)
Pages: 32
(approximately 235 words/page)
Essay Database > Business & Economy > Marketing and Advertising
EXECUTIVE SUMMARY
Costa Coffee is one of the most famous coffee chains in the UK. It was founded in 1971 in Italy by two Italian brothers: Sergio and Bruno Costa. Costa company which introduced the first Costa coffee shops in the UK in the early 1980`s, had as a main objective to create and serve the finest authentic Italian coffee. Costa became part of Whitbread PLC in 1995 and has followed an expansion program, so to become …
showed first 75 words of 8666 total
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showed first 75 words of 8666 total
showed last 75 words of 8666 total
…sta Coffee brand, Hemscott Group Ltd, 8th of January 2002, http://businessplus.hemscott.net/hstoday History of Whitbread, 28th of April 2002, Whitbread's Official website, www.whitbread.co.uk/students/index jsp Internal source: The Roastery 30-34 Old Paradise Street London SE11 6AX Internal source: Mark Zunino -Costa main offices 07769 936 944 Internal Source: The Manager Costa Coffee Brent Cross Shopping Centre Prince Charles Drive London NW4 3FB Internal Source: Personal development programme
…sta Coffee brand, Hemscott Group Ltd, 8th of January 2002, http://businessplus.hemscott.net/hstoday History of Whitbread, 28th of April 2002, Whitbread's Official website, www.whitbread.co.uk/students/index jsp Internal source: The Roastery 30-34 Old Paradise Street London SE11 6AX Internal source: Mark Zunino -Costa main offices 07769 936 944 Internal Source: The Manager Costa Coffee Brent Cross Shopping Centre Prince Charles Drive London NW4 3FB Internal Source: Personal development programme
