1. Introduction Deli-Food Services (DFS) is created in 2000 to provide gourmet food catering to corporate and private functions. As more companies and hotels have jump onto the bandwagon, the company is facing a new product dilemma (Kotler P. et al. 2004, p 443). There is a need to create a new product. This new product should take advantage of the company's strength and experience so as to ensure success. The recent Australian Workplace Industrial Relations Survey 1995 shows that …
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