INTRODUCTION: This marketing plan is prepared to explain the goals and objectives of a dedicated marketing function within The Swatch Group (Swiss) when The Swatch Group (Swiss) exports Natural Sign Swatch Watch to Malaysia. This plan draws on the experience of marketing professionals in this industry as well as professionals in the advertising, marketing and community relations' disciplines of the private sector. The target market is for youngsters aged between 18 years old to 25 years and …
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showed last 75 words of 1026 total
…Project--2nd_half_only_%28Country_Notebook%29.html [17th March 2004] *<Tab/>Swatch AG, 2004. [Online]. Available: http://www.swatch.com/ [17th March 2004] *<Tab/>Washington D.C.: Central Intelligence Agency, 2000 New York: Bartleby.com, 2000.[Online]. Available: http://education.yahoo.com/reference/factbook/my/geogra.html [17th March 2004] *<Tab/>The World Factbook, 2003. [Online]. Available: http://www.cia.gov/cia/publications/factbook/geos/my.html#top [17th March 2004]