The marketing mix are the variables the company puts together to satisfy the target group. The four elements of the market mix are Product, promotion, price and position. The product is an item or service that fits the need of the consumer, promotion is advertising selling researching the item or service to find the consumer. Pricing is giving the item or services a value that is attractive to the consumer, but at the same time …
showed first 75 words of 1008 total

showed last 75 words of 1008 total
…image that goes with it than buy a cheaper ice-cream which tastes just as good because they don't get the image that is associated with it. In conclusion I would have to say that the marketing mix used by both of these companies has been thoroughly used and has proven its effectiveness, as their products are some of the most popular ice creams around. References: Ben and Jerry's website: retrieved October 5, 2005 Haagen-Dazs website: retrieved October 5, 2005