Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that will satisfy individual and organizational objectives. Marketing is about connecting with customers, serving the needs of society, and accomplishing the goals of the organization. Through customer satisfaction marketing creates the customer loyalty necessary to reach an organization's objectives. Marketing works by creating valuable exchanges that provide utility (consumer satisfaction). The marketing strategy …
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showed last 75 words of 1616 total
…Fisher Robert J., Jaworski Bernard J., & Paddison Gordon J., Internet Marketing (2nd Edition) McGraw -Hill / Irwin, (2004) New York, NY, Retrieved on December 10, 2004 <Tab/>Perreault William D. Jr, & McCarthy Jerome, Basic Marketing (14th Edition), McGraw -Hill / Irwin, 2004 New York, NY, Retrieved December 10, 2004 Peter and Donnely (1991). A Preface to Marketing Management. Boston: Irwin. Timmons, Jeffrey A. (1994). New Venture Creation. Boston: Irwin. Vancouver: Self Counsel Business Series, Self Counsel Press.