Marketing Mix The term "Marketing Mix" was born in the early 1960's and is one of the more popular phrases used in marketing. So what is the Marketing Mix? In an article titled "The Concept of the Marketing Mix" written by Neil H. Borden describes the four elements that actually make up the marketing mix. The four marketing elements of the mix are for all intents and purposes marketing tactics that are used to effectively …
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showed last 75 words of 751 total
…from the World Wide Web at http://www.peterursbender.com/powmar.html. Stoddart Publishing Company. Bishop B. (1998). Strategic Marketing for the Digital Age: Grow Your Business with Online and Digital Technology. Retrieved October 30, 2004 from the World Wide Web at http://egs.bookcrossing.com/journal/731578/egs/book_Strategic-Marketing-for-the-Digital-Age:-Grow-Your-Business-with-Online-and-Digital.html. McGraw-Hill NTC. Microsoft.com. (2004). Atomic Pop and Microsoft Marketing. Retrieved October 30, 2004 from the World Wide Web at http://www.microsoft.com/presspass/press/2000/Feb00/atomicpr.asp