Marketing and the management of marketing focus on the planning and strategies used by marketers in today's business world. Marketing strategies focus on the target audience and are directly related to what we call the Marketing Mix. The purpose of this paper is to define and describe what the elements of the marketing mix are. We will also examine what the impacts of marketing mix are on a selected organization. Marketing mix has been defined …
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showed last 75 words of 918 total
…components to the marketing mix. When a company such as Netflix properly enguages in the use of the marketing mix it they can plan for years of sucessful business operations. References: Perreault, W.D. (2004). Basic Marketing: A Global-Managerial Approach . New York, New York: McGraw-Hill Companies. NewBiz Advisor. Retrieved June 7, 2006, from FW15-MARKETING MIX Web site: http://www.freeworldacademy.com/newbizzadviser/fw15.htm Wikipedia. Retrieved June 7, 2006, from pricing Web site: http://en.wikipedia.org/wiki/Pricing